Financial progress for cryptocurrency holders

2023 • Designer

2022-2023 • 
Product Designer

Creative Direction

Brand Design

Arch asked me to come in and help do a brand refresh. They wanted to look more professional and sophisticated. Check out the site here.


Brand Redesign

I took Arch through various exercises to truly understand their customers as well as what they wanted to look and feel like. After we went through exercises and mood boarding I came up with a variety of different options.

We landed on the dark look and wanted it to be tailored towards more business professionals who were looking to take out a large loan. The brand needed to look trust worthy, professional and sophisticated.

Example of the logo with the new brand

Example of the brand I came up with for Arch. A completely new color palette, graphic assets, photography and type.

Example of one of the web pages

Example of the calculator I designed for the home page.

View Other Projects

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