Financial progress for cryptocurrency holders
Creative Direction
Brand Design
Arch asked me to come in and help do a brand refresh. They wanted to look more professional and sophisticated. Check out the site here.
Project
Brand Redesign
I took Arch through various exercises to truly understand their customers as well as what they wanted to look and feel like. After we went through exercises and mood boarding I came up with a variety of different options.
We landed on the dark look and wanted it to be tailored towards more business professionals who were looking to take out a large loan. The brand needed to look trust worthy, professional and sophisticated.
Example of the logo with the new brand
Example of the brand I came up with for Arch. A completely new color palette, graphic assets, photography and type.
Example of one of the web pages
Example of the calculator I designed for the home page.